Search

ByteDance to shut down Vigo apps in India, move users to TikTok - TechCrunch

cicingwos.blogspot.com

Chinese internet giant ByteDance has announced plans to discontinue two of its apps in India, its biggest overseas market, and urged its users to move to TikTok.

Vigo Video and Vigo Lite, two apps that allow users to create and share short-form sketches and lip-syncing to Bollywood songs, posted a message early Monday (local time) to announce that they would be discontinued at the end of October this year.

In their message, titled “a farewell letter,” ByteDance said it was saddened to shut down the apps but did not offer an explanation for the decision. Indian news outlet Entrackr first spotted the letter.

Unlike TikTok, ByteDance’s most popular app, Vigo Video and Vigo Lite have struggled to make inroads in the world’s second largest internet market. While TikTok has more than 200 million users in India, Vigo Video had about 4 million monthly active users last month and Vigo Lite could only amass 1.5 million users, according to one of the top mobile insight firms — data of which an industry executive shared with TechCrunch.

While Vigo Video gained fewer than 1 million users in a year, Vigo Lite shredded just as many during the same period, the data showed.

Both the apps counted India as their biggest market but have been available in several other markets, including neighboring nation Bangladesh, for instance. It’s unclear whether ByteDance is discontinuing the app in every market. The company did not immediately respond to a request for comment.

The move, despite the apps’ poor reception in India, comes as a surprise. Recruitment posts submitted by ByteDance as late as last month described Vigo as one of the company’s biggest businesses in India.

Other posts reveal that the company is looking to hire executives to aggressively explore ways to monetize its services in the country. ByteDance’s TikTok app has been scrutinized in India in recent weeks for failing to actively remove videos that promoted violence, animal cruelty, racism, child abuse, and objectification of women.

In its message to users on Vigo apps today, ByteDance said it will help them migrate their videos to TikTok. On TikTok, “you will be able to show your talent to a larger group of friends. We are eager to see you [there]!” the message reads.

Let's block ads! (Why?)



"Shut" - Google News
June 15, 2020 at 06:48AM
https://ift.tt/2MWE9sd

ByteDance to shut down Vigo apps in India, move users to TikTok - TechCrunch
"Shut" - Google News
https://ift.tt/3d35Me0
https://ift.tt/2WkO13c

Bagikan Berita Ini

Related Posts :

1 Response to "ByteDance to shut down Vigo apps in India, move users to TikTok - TechCrunch"

  1. Haloo kami datang lagi dengan program menarik hanya 20 rb bisa dapatin hadiah jutaan rupiah penasaran
    yuk bergabung dengan kami di DEWALOTTO ya buruan... :)
    ADD WA +855 888765575 Terima Kasih admint...:)

    ReplyDelete

Powered by Blogger.